Custom Web Design & Development Services for Growing Businesses
Sophisticated, strategic website solutions designed to scale with your business.
A poor website can damage credibility, communicate the wrong message, and slow down marketing efforts. A custom-built website gives you full-control over your digital presence and solves real business problems.
Custom Website Solutions that Balance Budget, UX, and SEO
Can you have all three the way you want?
Most businesses think they have to choose: great design, search engine optimization, or staying within budget. Pick two, sacrifice one. After years of working with clients, we’ve found that yes, you can achieve all three goals without making trade-offs so long as you approach things strategically. Smart custom web design considers all three aspects from the very beginning.
Budget-conscious doesn’t mean cheap.
We keep costs reasonable by streamlining our process and eliminating the overhead that larger agencies carry. Our micro-agency structure means you’re not paying for account managers, project coordinators, and layers of approval. You work directly with the people building your site.
User experience drives everything else.
A beautiful website that confuses visitors won’t convert. An SEO-optimized site that frustrates users won’t retain customers. We design user journeys first, then make them look amazing and search-friendly.
SEO isn’t an add-on service.
Search optimization gets baked into the development process from day one. Clean code structure, fast loading speeds, mobile responsiveness, and semantic markup – these are fundamental to how we build websites.
What Do You Get When You Build a Website From The Ground Up?
Unique Brand Expression
Your business isn’t like everyone else’s, so why should your website be? Custom design lets us capture what makes your company special and translate that into a digital experience that feels authentically you.
Improved User Experience
We don’t just make things look pretty (though we do that too). Every click, scroll, and interaction gets designed around how your actual customers behave and what they need to accomplish on your site.
Scalable Architecture
Starting a new product line next year? Planning to expand into different markets? With custom development, your website grows with you instead of becoming a roadblock you have to work around.
Superior Performance
Custom websites usually require less asset overhead than template-based sites, and so they simply run faster. No unnecessary plugins, no bloated frameworks, just clean code that does exactly what it needs to do.
Actual Ownership
When we build websites, you own the final product. Your site isn’t attached to a software service model, you’ll have full administrative access, and the site can be migrated to almost any host server.
Competitive Advantage
When prospects are comparing you to competitors, a professional custom website builds immediate credibility. It communicates quality and shows you’re serious about your business.
Website Automation Built with Powerful Integrations
We can integrate your website with third-party services to streamline operations, build efficient workflows, and save time.
CRMs
Seamlessly connect form submissions on your website directly to your CRM, making it easier to keep track of potential customers, interactions, and sales opportunities.
Payment Gateways
Securely integrate payment gateways like PayPal, Stripe, or Square into your website, providing a convenient and scure way for customers to make payments online.
Ecommerce
Integrate your website with popular e-commerce platforms like WooCommerce. This enables you to effortlessly manage your online store, inventory, and transactions, ensuring a smooth and efficient shopping experience for your customers.
Marketing Automation
Implement marketing automation tools like HubSpot to nurture leads and automate email campaigns.
Value Added Services for Supporting Your Website
We offer a range of website management and support services that ensure your website remains an up-to-date, accurate, and reliable part of your business.
Fully-Responsive Websites on Desktop and Mobile Devices
Many users search and browse websites on their mobile phones. That trend is continuing to grow over time.
All of our websites undergo extensive testing to provide a more seamless experience across browsers and device types. That means the same website looks and feels as good on smartphones as it does on your desktop computer.
What Is It Like to Work With Us?
Working with us is like having a friend who is a professional mechanic, but for websites. We’re knowledgeable, honest, and there when you need us. We genuinely want to help you succeed. Our phased approach allows us to build a deep understanding of your business, and provides a road map for long-term success.
Our Phased Approach: From Evaluation to Evolution
- Phase 1: Evaluation
- Phase 2: Creative
- Phase 3: Production
- Phase 4: Support & Growth
- Phase 5: Evolution
Phase 1: Evaluation
We use an embedded approach to work closely with our clients and build a mutual understanding of the business’ goals and challenges. We perform comprehensive website and marketing audits to identify a path towards success.
- Build Business Understanding through an Embedded Approach
- Perform Website & Marketing Audits
- Propose Short-Term and Long-Term Strategies
Phase 2: Creative Direction
Once we have a strong understanding of the business’ needs, we begin creating the foundations of success. We generate key strategic assets, solidifying the creative direction for brand style and content.
- Develop Branding & Style Guidelines
- Establish Information Architecture and Content Strategy
- Finalize Creative Design Direction & Key Messaging
Phase 3: Production
In production, we create the final versions of any required assets. We build out content strategies and deliver on a complete design and development of a new website.
- Graphic Design
- Content Development / Copywriting
- Web Design & Development
- SEO & Technical Marketing Implementation
Phase 4: Support & Growth
After the initial production and implementation phase is complete, we establish a comprehensive framework for maintaining, supporting, measuring, and reporting website performance.
- Managed Website Hosting & Support
- Routine Maintenance Scheduling & Security Updates
- Website Performance & Analytics Reporting
- CRM Integration & Marketing Automation
Phase 5: Evolution
Over time, we incorporate data insights and client feedback to optimize website and marketing performance, explore new opportunities, and develop innovative new website features.
- Review & Optimize Digital Marketing Budget Allocation
- Explore New Audience & Segmentation Opportunities
- Create New Content & Supporting Assets
- Develop New Website Features & Innovations
We Build Long-Term Partnerships Based on Trust
We’ve heard plenty of horror stories and poor experiences our clients have had with agencies and freelancers.
That’s why we focus on building long-term professional relationships that are based on trust, honesty, and integrity.
What Our Clients Have to Say
We’ve worked with hundreds of clients over the years, and they occasionally have nice things to say about us. We really appreciate every one of them.
FAQ About Custom Websites
How much does it cost to build a custom website?
Every website is different. Custom websites may have a higher upfront cost than using a simple template or subscription service, but we think the long-term value makes them more cost-effective. Templates and Software-as-a-Service models come with ongoing subscription costs, limited functionality, and an internal learning curve that needs to be overcome. With D20, you’ll work directly with us while we build your site, and you’ll own the website directly as a key part of your business.
How long does it take to build a custom website?
Most custom projects follow a 12-week timeline. For a custom site, we’re going to do some foundational work before we jump into development. We use a phased approach to build a better understanding of your business, identify your needs, and create all of the assets we’ll need to build an exceptional website. The timeline ultimately depends on the size and complexity of your website, but we’ll work hard to meet important deadlines.
Can I make changes to the website over time?
Absolutely. From our first project meetings, we’ll be taking a long-term outlook at where we want the website to be in the future. Scalable architecture is one of the key advantages of custom development. Whether you’re planning to launch new product lines, expand into different markets, or add new features, we try to design the site as a strong foundation with future expansion in mind. We want your website to become an asset that supports business growth rather than limiting it.
How much say do I have in the design and how the site looks?
For custom sites, we always scope in time for design conversations, mockups, and revisions. We’ll work directly with you to gather design ideas and finalize a creative direction that aligns with your brand. Our in-house designer will create high-fidelity full-page design mockups which we’ll review together, and we’ll work with you on making necessary design changes before we move into development.
What frameworks and languages will you use to build our website?
It depends on your business needs, but we’re experienced with building websites with multiple content management systems (CMS) and programming languages. We’ve built commercial websites on WordPress, Shopify, Magento, Craft, and half a dozen other platforms. We’ve even coded static websites directly entirely in HTML, CSS, JavaScript, and PHP. For most projects, we use a custom WordPress framework that offers a nice balance of site management tools, performance, and flexibility for future expansion.
Do you outsource any of the web design or development?
No. We’re based in Dallas, Texas and do all of the project management, content strategy, design, and web development ourselves. The only exceptions are when you specifically want to use your own in-house talent, such as a graphic designer or marketing director, which we can seamlessly include into the project.
