Website UX Design Services That Serves Users & Improves Conversions
Strategic and intentional web design that joins user needs with business goals.
Good user experience design makes it easier for users to understand, navigate, and interact with your website—ultimately guiding them towards the actions you want them to take, like submitting a contact form.
What Are the Benefits of Improving Website UX?
Your website’s UX design often determines whether visitors stick around or bounce to a competitor within seconds. We’ve seen it happen countless times – a business with great services but a confusing website that drives potential customers away.
Making a better looking website is one thing, but UX (short for User Experience) also extends to how your users actually engage with your site.
- Improved customer experience and loyalty by making your website easier to use
- Increased conversion rates by removing barriers to desired actions
- Better mobile experience for users that primarily use smartphones or tablet devices
- Clearer communication and discovery of your products, services, or value proposition
Designing Websites Around the User Journey
For most businesses, prospects progress across several milestones before finally converting into customers. The experience that customers undergo leading up to—and after—the sale is called the “User Journey.” How did they learn about you? What made them reach out? How does your business stand apart from competitors? These are all important questions to answer.
How Do We Think About Website UX Design?
Visual Design
Does your website look professional and reflect your brand in a way that builds trust?
First Impressions
What will visitors think about your business within seconds of landing on your homepage?
User Journeys
Can people easily find what they’re looking for and complete the actions you want them to take?
Conversion Points
Are you making it clear and simple for visitors to contact you, buy from you, or take the next step?
Website Structure & Navigation
Can users quickly understand how your site is organized and find any page they need?
Key Messaging
Do visitors immediately understand what you do and why they should choose you over competitors?
Mobile Experience
Does your website work just as well on a phone as it does on a desktop computer?
User Expectations
What do your users want to get out of visiting your website?
Our Web Design Process
Phase 1: Discovery
We start with discovery. This phase includes building an understanding of your business, researching user trends, looking at design inspiration, exploring your competition, and auditing your current website to see what’s working and what’s not.
Phase 2: Wireframes
Wireframes help us test ideas in a way that is both time and cost-effective before we settle in any specific direction.
Phase 3: Mockups
High-fidelity mockups are then put together by us. These follow the general structure of the wireframe, but we’ll apply your brand identity through typography, color, and imagery to create a finalized polished design asset.
FAQ on Website UX Design
What’s the difference between UX and UI design?
UX (user experience) focuses on how your website functions and how users engage with it. This includes the structure, content, and features on your website. UI (user interface) specifically handles what users see – menus, buttons, colors, typography, images, and so on.
Do you use design templates or create custom designs?
We typically build from the ground-up within professional design software. During discovery and planning, it’s common to look at competitors’ websites and other forms of design inspiration—including templates—to help us refine our creative direction.
How do you research our users?
As part of discovery, we’ll want to look at any and all analytics data you have for your website. If that data doesn’t exist, we’ll try to create our own baseline. We’ll also build a profile of your target audience in order to anticipate their needs and research what successful competitors are doing.
How do you handle content and messaging needs?
It depends on the content needs of the project, but in general we prefer to prioritize content strategy before design mockups. This gives us more realistic and useful messaging for designing around. We often use existing content as a baseline and refine it as-needed based on what we find in the planning phase.
Do you consider design for both mobile devices and desktops?
Yes. Mobile users make up about half of web traffic for most of our clients, and up to 80% in some cases. We think of mobile as a critical part of website UX, in fact it may be even more important than your desktop experience. Considering the needs of mobile users early on helps us create a more consistent and positive experience across devices.
