PPC Advertising and Google Ads Management in Dallas, Texas
Professional setup and management of pay-per-click advertising campaigns that deliver measurable results.
PPC advertising is very effective for reaching customers who are actively searching for your services. We help Dallas businesses get better results from their paid ad campaigns while freeing up their time to focus on other priorities.
Specializing in Google Ads Management
Google dominates the PPC landscape, especially when it comes to local business. Although we support campaigns for several different platforms, Google Ads is easily the most common. There’s a reason for that.
What makes Google Ads a reliable choice:
- Search Intent – Search ads allow you to reach people actively searching for solutions, which results in more qualified lead generation.
- Immediate Visibility – Paid ads get prioritized placement at the top of the search results page, ahead of organic SEO that can take months or years to achieve.
- Measurable ROI – Analytics and conversion tracking makes it easier to determine how your campaigns are performing.
- Scalability – It’s fairly simple to scale up a successful campaign just by allocating more budget, or by segmenting your campaigns.
What’s Included in PPC Advertising Services?
Industry Research
Competitive analysis and planning for ideal advertising platforms, audience demographics, and specific keywords that drive value for your business.
Campaign Setup
Setup and configuration of our planned campaign architecture designed to maximize your budget and target the right audience segments.
Ad Copywriting
Creation of compelling ad copy that speaks directly to your target audience, with continuous A/B testing to improve click-through rates.
Creative Assets
Collection and assignment of visual assets for campaigns and landing pages, often relying on our in-house graphic design experience.
Landing Page Creation
Design and development of key landing pages that contain campaign-aligned messaging and seamless conversion points.
Budget Management
Distribution of allocated budget across campaigns combined with careful bid adjustments helps make the most of your ad spend.
Conversion Tracking & Analytics
Comprehensive tracking setup and performance monitoring to measure actual business results, not just clicks and impressions.
Ongoing Campaign Optimization
Regular analysis of campaign performance for refining audience segments, ad copy, bidding strategies, and landing page experience to make measurable improvements.
Don’t Leave Your Paid Ad Campaigns on Auto-Pilot
Paid search campaigns like Google Ads can deliver immediate visibility and qualified leads. It’s actually very easy to set up a paid ad campaign on your own. But without professional guidance, most businesses will allow the default algorithms to set up and run their ad campaigns. While this technically works for getting things up and running, it usually leads to wasted ad spend.
Generic or automatic ad campaign management leads to:
- Unqualified leads and wasted ad spend
- Weak or generic ad copy that fails to engage users
- Campaign performance that remains stagnant or declines over time
- Higher cost per click and acquisition costs
- Missing analytics and conversion data that helps you understand what’s actually working
Setting up and managing a successful campaign requires careful planning and ongoing attention, and a good PPC manager will typically pay for themselves through more efficient use of your budgeted ad-spend.
Professional PPC management helps you gain a better total return on ad spend by increasing lead quality and reducing the cost of each conversion.
FAQ About PPC Advertising Services
How quickly will I start seeing results?
We project about 1-2 weeks of runway from onboarding to campaign management. First, we do some necessary research and planning based on your industry. Then we need to set up the ad campaigns and corresponding landing pages on your website. The first few days of the campaign going live are spent “teaching” the algorithm how to serve ads to qualified users. By week two, the campaign is usually in full-swing, but we recommend 30-60 days minimum to gather the data necessary to make meaningful optimizations.
How much should I spend on Google Ads?
We usually recommend a smaller monthly budget to start with, and then scaling that up once we know the campaign is performing reliably. The amount needed for meaningful results is different based on your business and the industry you work in, but most of our clients have successful campaigns with a monthly ad budget between $2,000-$8,000.
How much of the budget goes to PPC and how much goes towards management services?
When we talk about budget allocation and ad spend, we’re specifically talking about how much we’re going to give Google each month. That doesn’t include management fees. Most agencies charge around 15-20% of ad spend as a fee, but our partnership program usually has the setup and management fees rolled-in.
What’s the real difference between Google Ads and SEO?
Google Ads gets you immediate visibility at the top of search results, while SEO builds long-term organic rankings. They are two different digital marketing strategies that serve a similar purpose: reaching a highly qualified prospect at the peak of their buying journey. The two methods compliment one another and most successful businesses use both.
How do I know if my current PPC campaigns are performing well?
The most important indicator of success is ROI. If your campaigns are generating qualified leads at a cost that’s profitable for your business, that’s usually what matters most. However, there are lots of metrics like impressions, click-throughs, and conversion rates that help quantify success. In order to determine value, it’s important to set up conversion tracking that can attribute leads to your paid ad campaigns.
