Professional Content Planning & Management Services
Research, planning, and organization are key parts of creating useful content for any medium.
We support businesses’ content creation processes by doing the deep work of planning and management, making it easier to stay on target.
What Are Signs You Need Content Help?
Thin Website Content
Your pages don’t fully communicate your services or answer visitor questions.
Low Engagement Metrics
Users leave quickly, don’t scroll through pages, or rarely convert after visiting.
Conflicting Messaging
Websites and marketing materials describe your business in different ways, creating confusion.
Unclear Value Proposition
Prospects can’t quickly understand why they should choose you over competitors.
Last-Minute Copywriting
Scrambling at the eleventh hour to write content for your website, social, or marketing materials.
Reliance on AI
You’re using ChatGPT or other AI tools for most of your content because you don’t have time for strategic planning.
Creating Content With Purpose
Written and visual content needs to be engaging, otherwise it’s just noise. The best pieces of content are those that create a ‘win-win’ scenario between the author (or the business) and the end-user.
Content should strive to:
- Engage your audience with authenticity
- Demonstrate your expertise
- Provide value to the end-user
- Capture your brand and tone of voice effectively
Planning for the Long-Term
As your business grows, so do your content needs. Our content plans are built with a long-term vision that grows and adapts to the needs of your business. We often start with your website, which is a touch-point for nearly all digital marketing efforts, and expand from there.
Our content plans often include:
- Website publications and thought leadership
- Targeted SEO strategies
- Strategic content for different funnel stages
- Social media post cadences
- Email marketing campaigns
Writing content without a plan is like cooking a meal with random ingredients and hoping they work together.
FAQ About Content Planning & Management
Does content planning include more than written content?
Planning and copywriting are just one piece of the puzzle. While our planning focuses on strategy and scheduling, the next steps include copywriting, asset creation, and publication. We can (and often do) help with each of these elements.
How far in advance do you plan content for?
We think about content in both the short-term and long-term perspectives. In general, we aim to stay 3-6 months ahead of schedule with actionable planning, but we’re also always thinking about where we want to be over the next few years. Ultimately it depends, but we try to be flexible and responsive to business needs.
Do you publish the content for us, or do we do it ourselves?
It often depends on the medium of the content and needs of the business. Since we specialize in website development and support, we are usually responsible for web publication (new pages or posts). Other channels, including social media and email marketing, may be managed directly by the business.
How do you know what content is successful?
We typically track metrics like user engagement and conversions. We want to know what content is valuable and how it contributes to business success. This not only lets us establish value, but also helps us adjust our content plans based on the data.
