Technical SEO Services For Improving Search Engine Crawling & Indexing
Complete technical audits and optimizations to improve search rankings and user experience.
Technical SEO focuses on addressing the less obvious issues that prevent your website from performing well in search results. Problems like slow loading speeds, crawling errors, and poor site architecture can undermine everything else you’re doing to market your business.
How Do We Approach Technical SEO?
Website Audit
Deep review of technical issues, content gaps, and basic optimization opportunities that we’ll want to fix to improve your search rankings.
Page Speed Optimization
Faster load times through image compression, code optimization, and server configuration to improve user experience and core web vitals metrics.
Crawl Errors
Identification and resolution of 404 errors, server issues, and broken links that prevent search engines from properly crawling and indexing your site.
Website Architecture
Strategic organization of site structure, internal linking, and navigation to help both users and search engines find important pages efficiently.
Structured Data
Review and implementation of schema markup that helps search engines understand your content and display enhanced results in search listings.
Mobile Experience
Improvements to mobile responsiveness, above-the-fold experience, and interactions to support mobile-first crawling and general user experience.
Crawler Optimization
Configuration of XML sitemaps, robots.txt files, and crawling directives to guide search engines through your site systematically.
SSL Implementation
Configuration of secure HTTPS connections and fixing of mixed content issues to help protect user data and satisfy search engine requirements.
Technical SEO Fixes Hidden Issues and Gives You a Competitive Edge
We often see businesses focus their efforts on content marketing, social media, and even paid advertising. But everything they do connects back to their website, which has fundamental technical issues that disrupt user experience and weaken their efforts.
Technical website issues can hurt all of your marketing efforts:
- Crawl errors prevent search engines from properly crawling and indexing your website
- Slow load times lead to visitors abandoning the site before the page loads
- Technical issues disrupt analytics tracking and prevents users from converting
- Mobile users are having a poor experience, despite making up half or more of web traffic
These problems compound over time. At best, they give users a bad experience and reflect poorly on your business. At worst, you may be actively wasting your marketing budget sending users to a half-broken website.
Prioritizing Core Web Vitals
Google uses a set of metrics called Core Web Vitals to measure factors that impact both search performance and user experience. As part of our technical SEO efforts, we carefully measure and make improvements to these metrics.
The three key metrics Google uses to evaluate page experience:
- Largest Contentful Paint (LCP) – Measures how quickly your main content loads, with a target of 2.5 seconds or less
- Interaction to Next Paint (INP) – Tracks how responsive your site feels to user interactions, aiming for less than 200 milliseconds
- Cumulative Layout Shift (CLS) – Ensures your page doesn’t jump around while loading, with a score under 0.1
What It Means for Your Users
When your LCP is slow, visitors might leave before your website loads.
Poor INP scores mean buttons and forms feel unresponsive when users try to interact with them.
High CLS creates annoying layout shifts that cause users to click the wrong elements.
How We Improve CWV Metrics
We use Lighthouse auditing and real-world data to identify specific improvements for each metric. We optimize website assets like images, fonts, and JavaScript to improve load times and fix layout issues.
The end result isn’t just that we satisfy Google’s thresholds for page experience. We’re creating a genuinely fast, stable user experience that converts bette
Why Choose a Technical SEO Specialist
There’s a lot of marketers that can effectively do basic SEO services. In fact, a lot of SEO essentials are probably baked into your CMS or website platform. Technical problems tend to be more complex since they relate to the underlying code that makes up your website.
When you choose a technical SEO specialist, you get:
- Deeper audits and reporting that identify underlying issues
- Fixes for complex issues that affect search performance
- Strategies that consider how search engines fundamentally work
- Overall improved user experience on all devices
An SEO with technical expertise gives you a more comprehensive and well-rounded website that delivers exactly what search engines are expecting.
Strong Technical SEO doesn’t just help search engines crawl and index your site. It creates a genuinely fast, stable user experience that converts better.
FAQ About Technical SEO Services
How do I know if my website has technical SEO problems?
If your site has visible errors or noticeably slow loading speeds, it’s a sure fire sign that there are underlying technical issues. Similarly, analytics data may show high bounce rates or lower than expected conversions. It’s difficult to pinpoint specific problems without a full website review.
What’s the difference between technical SEO and regular SEO?
Technical SEO has to do with all the unseen aspects of your website that helps search engines crawl, index, and understand who you are and what you do. It’s a subset of general SEO, which usually focuses on content optimization and keyword targeting. You need both, but technical issues often need fixing first (and it’s our specialty).
How long does it take to see results from technical SEO?
Changes that directly affect user experience will be effective immediately. That can include mobile optimizations page speed improvements which will be noticeable immediately through faster load times and better conversion rates. When it comes to search results rankings, it may take a few weeks to see an improvement depending on the type of optimization. Structured data changes may have a faster impact since they appear as featured snippets, but noticeable page ranking can take 3-6 months as search engines re-evaluate your site.
Can technical SEO help my local search rankings?
Absolutely. Google prioritizes fast, mobile-friendly sites in local results. Technical factors like mobile performance, page speed, and proper schema markup reinforce your business entity and can significantly impact local search visibility. Local SEO and technical SEO work together particularly well.
