Create Insights with Website Analytics Event Tracking, Integrations, & Custom Reports
Learn From Your Data, Don’t Just Collect It
It’s easy to install tracking scripts on your website. But data by itself does not deliver any value to your business. The value of analytics data is in how you use the data to build new insights that help you make informed decisions for your business and marketing efforts. At D20, we build value into data from the very beginning by building analytics and event tracking strategies that specifically target the valuable interactions between your business and your end-users.
Making the Most of Google Analytics
Google Analytics is a robust platform for organizing your data for deeper insights. However, the majority of business owners neither have the time nor experience to optimize their website analytics and reporting. Google Analytics 4, for example, is capable of in-depth data analysis, audience building & segmentation, cross-platform integration, revenue tracking, and more. Setting up a Google Analytics account is free, but using the tool to deliver meaningful insights can take time and experience to implement correctly.
At D20, we implement Google Analytics and other tracking scripts through Google Tag Manager, allowing you to streamline your data tracking and tag management without the need for constant code changes on your website.
Custom Event Tracking with the Data Layer
When we set up analytics, we use the data layer to create custom event tracking that allows for direct visibility into specific user interactions like button clicks, form submissions, and content engagement.
Custom Event Creation
Identify key user interactions and set up custom events through the data layer.
Transmit custom event data from your website to an analytics platform like Google Tag Manager.
Review event tracking analytics and metrics to identify positive trends and challenges with user behavior.
Use data insights to improve user experience, optimize conversion paths, and better target specific audience segments.